#mind #vision #smile Another week of breakthroughs, clarifying my vision into action steps. I am writing with a confidence only 3 years of blogging can engender. I am bolstered by a certainty that can only result from the experience of having achieved, completed, and failed over and over again. I am realizing my energy and […]
The Priorities of the Social Work Profession (2015)
#education #service #poor Social Work Next: The Priorities What would be the domestic target list of priorities for a social work foundation? I provide my own list for your critique. Add these priorities to the practice mandate of environmental practice, the opportunity areas of any current time or context, and the potential of small associations (1000-5000 […]
Business Legal: Photographs & Model Releases
#photos #business I had the same question posed to me twice in one day. That’s a great indication that a blog needs to be written. When do I need a model or property release? I read up on this a few years back while developing the first Caregiving CDROM training. We wanted to have photos […]
Building a Brand: Found vs Built Markets and Your Expertise
The Challenge with Expertise Consider that, unless you hire a publicist, your expertise is what you are selling. Even if you have a product, your position as chief marketer in you small operation means that it is expertise, not just the product that you must be concerned with. Most people find help as soon as […]
MAWMonday Motivators 08/16/2015
I outlined a book for a client this week. One of the chapters discussed doubt as the most detrimental tool working against your success. More than procrastination, fear, and writer’s block. Doubt may be the source of them all. Some mistake questioning for doubt. Questions are appropriate and important to your continued growth. It is […]
For Associations: Business Case for a Marketing & Development Director
Social media in particular has opened up the need for new skills in social interaction, communications, and marketing. Associations are one non-profit in particular that needs to tap into this skill base. But, as with many emerging fields, executive directors don’t know what to expect from these professionals. They are not always familiar with how the […]
Building a Brand: Establishing A Market
Establishing your market is of utmost importance when building a brand. Your market is the source of 80% of the indicators you are tracking: loyalty, repeat business, satisfaction, returns, and customer web analytics. In case you are curious, the other 20% is new business and untapped markets tracking abandoned purchases, browsers, mentions, and interest web […]
Outsourcing to Increase Your Productivity
The beginner entrepreneur often thinks it a virtue to do everything herself. You believe that you are the only one who can complete things to your specifications. Often, this hides the fact that your vision is still a bit cloudy, even to you. If you could travel to the future and talk with your future […]
MAWMonday Motivators 08/09/2015
People have always expressed to me that I am destined for greatness, made for greater things. I have often heard from people that I respect, “You could write you own ticket.” I have come to joke that they did not tell me that I would have to build the railroad and each rail car from […]
The Price of Progress: A Bold CEO, Wage Debate, and Social Work Next
CEO of Gravity Payments, Dan Price, announced that he would create a minimum wage floor for his employees at $70,000 per year. The plan is being phased in over 3 years. The response has been mixed from predictably polarized sources. As always, my question is how would the Social Work Next social worker utilizing analytic […]