Building a Brand: Branching Out
Branching out is a phrase meant to encapsulate your need to diversify the product line of the central brand concept. Along with this diversification, you will want to expand the media presence of the brand. Finally, in this second implementation, you will want to develop partnerships that demonstrate the utility of the product line. Diversity:...Continue reading→
Building a Brand: 3 Foundational Components
Ever notice how the “how to build a brand” tutorials never tell you how to build a brand. They begin with esoteric and philosophical perspectives. They end with an explanation of how each brand is different, and must be handled with skill–skills that they neglected to impart. You are in luck. Today, you are reading...Continue reading→
Patents, Trademarks, and Copyright
Apple and Samsung are in court again. Again! But, when you spend the grueling, hard time to come up with something novel, you do not and cannot allow someone to just appropriate it without giving you credit. You also are entitled to payment. Apple and Samsung are disputing patents though. This case and some recent...Continue reading→
Have a Website? Why you should Discontinue Your Newsletter
Obviously, if you do not have a website at this point in your organization’s history, we should talk about that first. More often, I encounter organizational clients who are not sure how to best utilize the resources they have. This includes their website. My first presentation is to let them know that they have been...Continue reading→
Social Media Resistance: The Consultant’s Appeal
In my life as a consultant and my experience as a 40 something, I have experienced the inner conflict. On one hand, innovation tells me to explore and quickly adopt (or figure out how to adapt) new technologies like social media tools. On the other hand, especially when observing how some have misused social media,...Continue reading→
Constructing the Narrative with Balance of Bias
A key for any writer be they novelist, journalist, copywriter, screen writer, or blogger is to construct the narrative. What does it mean to construct the narrative? The narrative is a justification for the state of the world AND a personal explanation for choices made. It is the WHY and the articulated meaning. Depending on...Continue reading→
Writing for Blogs: Expertise as a Lens on Current Events
Expertise is important to the continuous production and posting of content on a blog. You cannot keep up the pace of multi-weekly posts if you do not have a sense of your own expertise. Yet, this is not the only requirement. Expertise also does not alone equal rankings and readership in today’s social media-fueled and...Continue reading→
2013 NACSW Conference: Social Justice, Social Media and Paul?
My presentation this morning at the North American Association of Christians in Social Work (NACSW) details the philosophical origins of the COACH Live! site. In addition to the origination, a workshop session outlines some of the tools and techniques for implementing the COACH Live! intervention. From the proposal: Workshop Abstract: The conversion of Saul on...Continue reading→
Wright Completes Ecological Systems Theory and Practice Series for SocialWorkHelper.com
Michael A. Wright, social work educator and President of MAWMedia Group, has recently completed an educational series for the online social work magazine SocialWorkHelper.com. The series sought to fill in a perceived gap in ecological systems information available online. The series consists of 5 articles. Dr. Wright begins with an explanation of an expanded social...Continue reading→
DERRICK Interview with Michael theMentor Wright
Michael theMentor Wright was recently interviewed by Derrick Hayes, Encouragement Speaker, for the DERRICK Interview series. Find the text of the interview here: http://encouragementspeaker.wordpress.com/2013/08/02/derrick-interview-with-dr-michael-wright/ The series is a creative take on interview questions inspired by the letters in DERRICK. D is for dream. E is for encouragement. R is for resource. The second R is for...Continue reading→