A sales funnel is the process from first contact, relationship development, opt-in, upsell, sale, appreciation, follow-up, and repeat business. An effective sales funnel addresses each of the steps in an intentional way. First Contact. Today, first contact is typically achieved through a free offer that requires the potential customer to sign-up with an email or […]
MAWMonday Motivators 12/20/2015
Christmas week and the first full week of school break. A time of reflection. A week of investment and preparation for the coming new year. As my children get older and I gain wisdom, I consider what I give and what it makes possible. Not just in this season, but throughout my life. I encourage […]
MAWMonday Motivators 12/13/2015
#MondayMotivation 1. Experience Strength Here’s what I do know. Whatever it is that you want, if you want it for the long term, will require work. You might as well get ready for the difficulty and struggle. But, I don’t advise you to prepare for difficulty and struggle. I say prepare for small successes and […]
Capital & Business Modeling: Team Building Part 2 of 2
#BusinessTip #Tuesday This second in the series continues to expand your team. Notice the definitions and explanations, but also the considerations and personality types to look for when recruiting. The team individuals makes a difference. How they work together makes a difference. But, be careful not to interpret camaraderie alone as effectively working together. Your […]
MAWMonday Motivators 12/06/2015
In my latest book dedication, I admonished my kids to choose a career by doing what they love. This advice is so much more than a cliche. My favorite example is Bill Gates. He liked computer coding. He stuck with it. As adults, we often have day jobs and things we don’t want to lose, […]
Capital & Business Modeling: Team Building Part 1 of 2
#Marketing #Team One of the most challenging tasks of business is the feeling that you must do everything yourself. Not only is this detrimental and a show of ignorance about the scope of things to be done, it is also just not physically possible as the business grows. The best practice is to develop a […]
MAWMonday Motivators 11/29/2015
#MotivationMonday Thanksgiving week was productive and revelatory. Productive in that I made progress in targeted, focused, insistent, and consistent ways. Revelatory because I had to pause and wonder what it was I was doing before. But, no worry, no stress. I was preparing for this moment. Now, that I’m here, I’m loving it. What’s your […]
MAWMonday Motivators 11/22/2015
They were telling you the truth, part of the truth. But, that is really the point. They meant to break you, but that’s only part of the truth. The whole truth requires your reaction, experience, and contribution. Without YOU, reality is meaningless. As the days get more cloudy and cold. A metaphor about sunlight seems […]
MAWMonday Motivators 11/15/2015
Your affirmation this week is about more than affirmation. In fact, it is about MORE. Specifically, “More Than.” Ironically, the result of MORE THAN is intended to be realization that YOU ARE ENOUGH. 1. More than Age The wisdom of age is to realize the need for integration of each period of development. The child […]
MAWMonday Motivators 11/08/2015
#MondayMotivation Setting suns and the end of daylight savings time brings a specific set of challenges for those of us who enjoy order and predictability. The new rhythms associated with the time change is one challenge. The decrease in sunlight is another. It seems no mistake that a significant set of holidays present themselves for […]