Introducing The COACHMaker certificate program–a comprehensive program designed to equip you with the necessary tools to build a successful coaching or personal brand business. Whether you’re a seasoned coach or just starting in the industry, COACHMaker is the perfect resource to take your business to the next level. The program guides you systematically taking through […]
They were telling you the truth, part of the truth. But, that is really the point. They meant to break you, but that’s only part of the truth. The whole truth requires your reaction, experience, and contribution. Without YOU, reality is meaningless. As the days get more cloudy and cold. A metaphor about sunlight seems […]
Today, I launch a series on business modeling. As a complement to business plan development, I thought it would be useful to explore the thoughts that make a business idea work centered around the idea of capital development. A business model is your process for creating capital. It can be social or economic capital, but […]
#BusinessTip #Tuesday Here is the part of the branding cycle where you actually make money. You have at least two choices in this stage of brand development: seek investment to expand the bounds of the brand or seek to sell the brand to another firm. Both options have advantages. Ultimately, the decision is made on ownership, legacy, […]
#BusinessTip #Tuesday Overview of Your Request for Proposals (RFP) First off, let’s just agree on the current market rate for a website. Let’s factor in that you don’t know anything about the web for business, and you don’t want to know. You just want it to work and produce increasing your capacity to meet your […]
The Challenge with Expertise Consider that, unless you hire a publicist, your expertise is what you are selling. Even if you have a product, your position as chief marketer in you small operation means that it is expertise, not just the product that you must be concerned with. Most people find help as soon as […]
Social media in particular has opened up the need for new skills in social interaction, communications, and marketing. Associations are one non-profit in particular that needs to tap into this skill base. But, as with many emerging fields, executive directors don’t know what to expect from these professionals. They are not always familiar with how the […]
Establishing your market is of utmost importance when building a brand. Your market is the source of 80% of the indicators you are tracking: loyalty, repeat business, satisfaction, returns, and customer web analytics. In case you are curious, the other 20% is new business and untapped markets tracking abandoned purchases, browsers, mentions, and interest web […]
Indeed.com is the clearing house, and a typical destination for job seekers. Even if you begin on google, career builder, or other sites, chances are, you are getting data aggregated from indeed.com. And there are many job sites out there. Ziprecuriter.com boasts to potential employers that they submit a listing to 100+ job boards. For […]
The pattern of MAWMonday Motivators has been to get current tweets and connect them in a common theme. But, today’s MAWMM searches the tag #eustress. From the results, I chose a group of tweets that offer a platform, encouragement, education, and philosophy similar to Bandura’s social agency. The message is: When you are faced with […]